Available for advisory & collaboration — Liechtenstein
Researcher & Founder

Anthony
Jameson

Designing how people — and groups — decide with the help of intelligent systems.

Three decades of human–computer interaction research on user modeling, recommender systems and choice architecture — now applied to building practical tools for the way teams decide.

At a glance
NowFounder, Contaction AG
FormerlyPrincipal Researcher, DFKI
FieldHuman–Computer Interaction
Based inLiechtenstein
~1,080
Citations
67
Publications
30+
Years
01

Work & positions

A path from the research lab to building products — with a consistent question underneath: how do systems fit the way people actually think and decide?

Founder

Contaction AG

The company I founded to turn research on decision support and human-centred AI into practical tools that help teams weigh options and decide well together.

2021 — now
Principal Researcher

DFKI

German Research Center for Artificial Intelligence. Directed research on interactive intelligent systems, user modeling and decision support — bridging empirical study and applied projects with industry.

2001 — 2021
Professor

International University in Germany

Teaching and research in human–computer interaction and user-centred design.

prev.
Research homes over the years FBK · Bruno Kessler Foundation Saarland University Donders Centre · Radboud University University of Hamburg
02

Research focus

Five threads, one through-line: helping people make good decisions when an intelligent system is part of the loop.

01

Choice architecture

How the presentation of options shapes decisions — the bridge between behavioural science and interaction design.

02

Recommendation to groups

Recommending to several people at once, balancing preferences, fairness and the social dynamics of deciding together.

03

User modeling

Empirically grounded, often Bayesian models of what a user knows, wants and can attend to — learned from real data.

04

Resource-adaptive interaction

Adapting to a user's momentary limits of time and working memory, instead of assuming an idealised user.

05

Usable AI

Making intelligent systems legible and controllable, so their adaptivity helps the user rather than surprising them.

03

Selected writing

A small sample from ~67 publications spanning 1973–2017. Filter by theme.

04

About

Anthony Jameson is a researcher and entrepreneur working at the meeting point of artificial intelligence and human decision-making. Over three decades he helped shape the fields of user modeling, recommender systems and intelligent user interfaces — with a particular interest in how systems can support people as they weigh options and decide, both alone and in groups.

That work moved deliberately between theory and practice: empirical studies of how people reason under real constraints, formal models that capture those patterns, and applied projects that put them to use. Today he leads Contaction AG, translating the same ideas into practical tools for working with generative AI.

“Better decisions rarely come from more information alone — they come from presenting the right options, to the right people, in the right way.”
Service & recognition
User Modeling communityLong-time contributor to UMUAI and the ACM IUI conference series.
Best Paper — AH 2004Assessing cognitive load in adaptive hypermedia systems.
~1,080 citationsAcross 67 publications, 1973–2017.
Invited talks & tutorialsOn usable AI, choice architecture and recommendation.